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Scott Anthony, owner of Fox's Pizza Den in Punxsutawney
, Pennsylvania, is an 18-year pizza veteran. Scott is known as an industry guru in the field of community marketing and the art of working with the media and gaining free publicity.
Scott previously owned a successful janitorial service, but following back surgery in 1994, he sought a change of careers. He looked into the pizza business and has never looked back. Applying basic business principles to his den in Punxsutawney, Pennsylvania, he now operates one of the most successful stores in the company.
Media-savvy pizzeria operators will testify to the image-enhancing power of printers’ ink - they will also pay a public relations firm upwards of $1000 / month for it! WHY, when you can supercharge your business with this underutilized tool?
"I have been in the pizza & sandwich franchise industry almost since it's inception. I have opened over 300 locations and have had as many franchisees. Scott is one of the best in the business when it comes to utilizing the media to gain free publicity, name recognition and build a rock solid image of his business.“ – Jim Fox Sr., Founder & President, Fox’s Pizza Den Inc.
Scott's positive PR for Fox's Pizza Den, inc.
helped the company grow nearly 50% in the 3 years he spent promoting the corporation & penning their e-newsletter. Examples of Fox's PR
January 2005 - “Fox's Pizza - 2004 Review”
July 2005 – "Karington In The Den"
September 2005 – "Fox’s Pizza Den opens first California unit"
December 2005 – "Labor and love | Fox’s Pizza Den | Pizza Martkeplace"
March 2006 – “Hot Slice - Fox's Pizza Den Celebrates 35th Anniversary”
May 2006 – "Lincoln Father Organizes Fundraiser For St. E's Neo-Natal Care Unit"
April 2007 – “Thinking Inside the Box”
September 2007 – PMQ's Pizza Magazine - "Emergency Crews Honored"
October 2007 – "Firefighters Stretch Dough to Record Lengths"
Other accomplishments include:
1994 - Manager, Fox’s Pizza Den Punxsutawney, PA
1995 – Owner/ Operator – Fox’s Pizza Den
Summer 2001 – PMQ’s “Blown Away by an E-mail Promo”
Spring 2002 – FAB (Franchising At it's Best) Award
----- Noted as One of the Top-Ten Marketing & Sales Strategies
March 2004 – Presented Key to the City
April 2004 – Appointed Publisher of Fox’s E-Newsletter
December 2004 – Appointed Store Trainer
January 2005 - Franchisee Forum Moderator
Winter 2005 – present - Pizza Seminar Speaker
Fall 2006 - PizzaPartner.com
Spring 2007 - Member of National Wire Services
Fall 2007 - Published Author for Trade Publication
December 2007 – Fox’s Pizza Den named Small Business of the Year
May 2008 – 2008 "Outstanding Business Awards" and "Distinguished Service Citations"
June 2009 -
SCUOLA ITLAIANA PIZZAOILI -
Scott Anthony, owner of Fox's Pizza Den recently gained certification from the International School of Pizza
. The certification course in Classic Italian Pizza took place in San Francisco, CA. Students worked hands on throughout the course and really dissect the fundamentals of dough, pizza in theory, wood fired and electric oven skills, and sauce recipes. The theory and practical portion of the course is from the Scuola Italiana Pizzaioli's work book and has been translated into english with diagrams. The school was instructed by Tony Gemignani, a certified master from the Scuola Italiana Pizzaioli in Italy. Gemignani
is also a world renowned author, pizzeria owner and Guinness Book of World records inducteee.
September 2009 – Anthony gains mention as one of the Richest people in America
May 2010 -
Fox's Franchisee, Scott Anthony
has become a regular columnist of Pizza Today Magazine. Over the past several years he has been part of the Pizza Today / Pizza Expo family of speakers & contributors.
Pizza Today Magazine, is the top magazine in the pizza industry & the number two restaurant magazine in the USA.
Pizza Today magazine is known worldwide. Over the last 25 years, it has earned the reputation of being the most respected source of business and product information in the pizzeria industry. If you, a pizzeria operator are in need of solutions to situations to problems in your store ...or are looking for opportunities to increase your profits ...this is the magazine to turn to first.
Understanding this is a business publication and not some novel or special-interest magazine, Pizza Today's editorial is written in a style known as Service Journalism ...in other other words, every feature, column and article gets right to the point.
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